Organization Culture of Harley Davidson Essay

Harley Davidson has a strong organizational farming. The organization transformed its business strategy and line up its organization strategy to meet the ch eachenges it faced from low cost and sack efficient Japanese competitors in the late 1970s. However, the introduction of an online biker community could have a bun in the oven certain changes in the organization gardening. These changes discussed below will not be radical in nature and would only further intone the culture that exists at Harley Davidson and the contribution the culture postulates to make the brand a cult.Aspirers and owners see Harley Davidson to possess a brand persona that liberates, excites and gives them a sense of identity element while still beingness part of a large family. To strengthen this positioning the organization should continue to focus on its endeavor to make it a gender neutral organization and continue to provide women a succession path in the organizational hierarchy. The organizati on needs to elaborate a bit harder in achieving an ethnically diverse mix of employees.This is as necessary as the focus on diverse mix of employees coupled with the current organizational encouragement towards ideation would help make the online community a success. The diverse mix of employees will bring together the behavioral ground choosed to motivate people to join the community and ensure preserve participation in the community. As even though the initial social rank can be offered free with the purchase of an Harley Davidson, subsequent years would require the community member to be motivated enough to go for a paid subscription.The organizations current emphasis on learning should incorporate communion of learnings that employees have across diverse geographical markets and with a diverse demographic customer base. This would help foster a great understanding of the needs and wants of an online community and package offerings that would help subscribers gain the maxi mum. in that location are a lot of cross functional teams and specialized teams at bottom the organization. This could be a challenge as well as an opportunity. The organizational culture should imbibe a sense of participation amongst various teams to make headway the online community.All teams involved including the sales function, brand promotion, technical teams and others need to feeling that the selling the online concept is part of the overall organizational strategy. Also all teams/roles have to ensure that operational and strategic support is provided towards this goal. However the whole premise of the online community is the values that the brand seemingly upholds. The organization culture should be continuously strengthened around the ethos of freedom of expression and being part of a larger community to make the online endeavor a success.