History Western Civ Essay Example | Topics and Well Written Essays - 750 words - 1

History Western Civ - Essay Example News of such atrocities by the Muslims angered the Christian peoples of Europe so that nobles and commoners alike were summoned over for the mission of recovering the Holy Land from Islam. Numerous knights joined the crusades because the popes promised them forgiveness of their sins as a reward for fighting for Christ. In short, Christians considered crusades as holy wars against the enemies of God. However, not all the crusaders had such pure and noble motives for many of them had selfish intents as well. To the landless, the crusades were an opportunity to acquire lands in Asia whereas to the adventurous, the crusades offered excitement. For the greedy, the crusades meant the possibility of rich loot from the East while the ambitious ones chased after glory and monarchical recognition. The Muslims, perceiving their own advantage of defending Islam to be the chief benefit that would eventually influence Islamic nations, regarded wars against European crusaders as jihads or ‘holy wars’, believing that these were means to fight for their god ‘Allah’ against the unbelievers. Crusades were also launched to address the growing suppression in pilgrimages of Christians. Being a pilgrim is an aspect of Christian life which greatly affects the religious as well as the socio-political grounds of living as a Christian at the period Europe was experiencing the height of political turmoil in several respects among its nations. European Christians to this day have adhered to the faith that pilgrimages, like the essence of penance, is able to purify or atone one of all the present iniquities once a passionate journey to Jerusalem is successfully carried out. In the absence of pilgrimage, it would be difficult for Christians to claim authority and possession of a certain region thus, crusade was necessitated to intervene and cease oppression and persecution of Christians by Muslims who took extensive

The Native American Essay Example for Free

The Native American Essay Native Americans are an indigenous people throughout the world, simply misunderstood and ill-treated for centuries (Scheafer, 2012). History tells us, Native Americans were subject to land theft, controlled by others, and resistance to governance. This discrimination goes back to Christopher Columbus. He and his followers showed true hatred toward the Indian Nation. Europeans moved to extermination or genocide trying to distinguish this culture of people. The United States joined in that mission as time moved forward. Indian land would be taken, the people would be made to conform to the law of the white man causing them to build a defense mechanism of avenging their losses. During the nineteenth century the white man government made policy to give fairness to the tribes. This may have worked if it did not interfere with the needs of the non-Indian people. The American government of the white man used the politics and social differences to interfere in the business of the Native American to govern the Indian culture and beliefs. It has taken centuries for the Native American to trust the policy makers because of broken treaties of the past. Native Americans today, live on Indian reservations in 33 states across the country. Just as in the beginning the American Indian is forced to live their lives in a way determined and controlled by the federal government. The Indian Removal Act developed by Andrew Jackson, was intended to remove Indians from their land to make way for cotton crops and other ways of prosperity. The Termination Act of 1953, like many policies the government had control of, was written to benefit the Native American people. Through this act, many social services were available to the American Indian. These services were a direct obligation to be fulfilled by the treaties, not just a special favor. The Termination Act was developed to gradually do away with these services, when the act passed, all services were cut off immediately. The Indian people worked collectively by creating a tribal or reservation government action to politically protest unfair legislation. The Native Americans fought this legislation by forming civil rights groups to take the issues to the Supreme Court in order to be treated fairly and just. The first national organization was organized in 1944 called the NCAI, National Congress of American Indians (Schaefer, 2012). This National organization is one of the most respected civil rights groups in our nation today. NAGPR Act of 1990, Native American Graves and Protection Act was developed to provide protection to the Native American gravesites and cultural issues. The American Indian worked to lobby the government to find a way to protect their sacred ceremonial ground, ancestral gravesites and artifacts. The government enacted this law in 1990. The American Indian Religious Freedom Act of 1978 was written to give the American Indian the right to believe, express, and exercise the traditions of their tribal spirituality. Peyote is part of the religious rituals used by the Indian Nation. From the 1920s through the 1980s Peyote was a prohibited hallucinogenic outlawed by the government. People were prosecuted for the use of peyote. In 1994 Native Americans won the right to possess, transport and use peyote for religious reasons by amending the American Indian Religious Freedom Act. It is hard to believe that despite the work of the past and present generations of the Naive Americans, they still struggle with economic development, employment levels, quality healthcare, and equal education. The needs of others seem to stand in the way of what is right and fair. References University of Phoenix. (2012). Racial and Ethnic Groups, Thirteenth Edition. Retrieved from University of Phoenix, ETH125 website. (n. d. ). Retrieved from https://cr. nps. gov/local-law/fhpl.

Free Essays - Amazing Grace :: Amazing Grace Essays

Within the next few pages here I intend to address two issues. First I will try to give a personal review of what I saw this book to hold, and second I will try explain the revelence which this book has to the field of Public Administration.   First try to picture children in a slum where the squalor in their homes is just as bad as that which is in the streets. Where prostitution is rampant, thievery a common place and murder and death a daily occurrence. Crack-cocaine and heroin are sold in corner markets, and the dead eyes of men and women wandering about aimlessly in the streets of Mott Haven are all to common., Their bodies riddled with disease, disease which seems to control the neighborhood. This is Mott Haven, in New York City's South Bronx, the outback of this American nation's poorest congressional district, also the setting of Jonathan Kozol's disturbing representation of poverty in this country.   The stories, which are captured Amazing Grace, are told in the simplest terms. They are told by children who have seen their parents die of AIDS and other disease, by mothers who complain about teenagers bagging dope and loading guns on fire escapes, by clergy who teach the poor to fight injustice and by police who are afraid to answer 911 calls.   Kozol seems to be disparage about the situation of the poor in American today, especially when more and more the poor are blamed for being poor. Kozol’s portrait of life   in Mott Haven is gentle and passionate.   Even though rats may chew through apartment walls in the homes of Mott Haven, the children still say their prayers at night. What seems to bother Kozol is that many people do not even want to look at this picture of America, but in Amazing Grace he dares us to recognize it does exist. Kozol spent a year wandering through Mott Haven and its neighboring communities; visiting churches, schools, hospitals, parks, and homes. Talking with parents and kids, social   workers, religious leaders, and principals and teachers; struggling to try to understand how these children and parents cope with poverty and violence. Kozol trys to determine how their fellow citizens can tolerate, even demand policies that guarantee misery and death for those living a few subway stops north of glitzy midtown Manhattan. Perhaps nothing can halt the tides of social policy where citizens of this nation are allowed to live in such conditions. If on the other hand anything can, it may be Kozol's forecasting visions and the openness and humanity of the remarkable people whose

Islamic Leadership

Leadership An Islamic Perspective In the introductory chapter the book establishes what you should know by the time you finish the book. These points include: understand the nature and process of leadership from an Islamic perspective, describe the characteristics of effective leaders in general, and of Islamic leaders in particular, analyze your styles as a leader and follower, learn how you can mobilize, organize, and develop your followers Islamically, learn how you, as a leader, can build commitment by acting as a coach mentor, learn how to delegate effectively, and finally understand the steps that will enable you to become a more effective leader. The book defines leadership as the ability to persuade others to seek defined objectives enthusiastically. Within an organization a good leader is needed but so is good management. There are different positions of power when in an organization. The first one is legitimate power, which refers directly to someone’s position in an organization. Reward power is the second type of power, this power refers to having the authority to hand out promotions or pay raises. The third type of power is called coercive power, which uses force to get employees to work. The final type of power is information power, this type of power deals with having and giving information to others so that they can do their work. According to the text there are certain characteristics of an effective leader. The book ranks them from 1 to 8. These characteristics include: honesty, competent, forward-looking, inspiring, intelligent, fair minded, straightforward, and imaginative. These characteristics were determined by a study done by two leadership researchers named Kouzes and Posner. They surveyed 2,615 of the most successful leaders in the United States in order to figure out and rank the characteristics. The book also discusses how leaders must mobilize, developed, and organize their followers. The reason mobilization needs to be done is due to the fact that leaders cannot and should not be expected to accomplish everything on their own. The people are the target of the message and are also the ones that will be spreading the word. Mobilizing followers includes being able to reach out to everybody. The message of Islam is one that is not elitist so in essence the ides that only a few people are capable of energizing a group is not correct. It also states that the reticent person may become the best person. This statement basically means not the prejudge people and to always give them a chance because they just may prove what you believe wrong. The third statement about mobilizing says to accept the verbal commitment of others to Islam at face value. This means to always accept a pledge someone makes. Another point the book makes is to welcome even sinners and try it improve them. In order to develop followers a leader must be able to adjust their leadership style due to the fact that the followers have different types of styles. There are four different types of leadership styles that a leader can turn to. These leadership styles include: directive, coaching, supportive, and delegating. The style the leader should pick depends on the maturity of the people being led. With immature members the leader may want to use a directive style. This is because it involves clear and explicit guidelines. A coaching style may then be implemented as the members begin to learn their task. This style is characterized by two-way communication and an increased amount of supportive behavior. Once the members have gained more self-confidence in doing their tasks the leader may use a supportive style. This style consists of shared decision-making and two-way communication. Finally, in a situation where the members are mature and self-confident the leader should use a delegating style. In this style the leader allows the members to decide how, when, and where to carry out their tasks. The next and final step is to organize your followers. When trying to do this, leaders should use six steps. These steps include: 1. Clearly articulate the vision and mission of your organization, 2. Develop a statement of your organization’s philosophy regarding volunteer services, 3. Develop volunteer positions, 4. Do not go overboard by creating a multitude of tasks, 5. Reward both process and outcome, and 6. Develop a nurturing Islamic organizational climate. The book also discusses how leaders should be able to delegate tasks. When a leader is reluctant to delegate there are usually two reasons for it. The first reason depends on the organization’s culture. The second reason has to do with the leader’s personality, usually dealing with a Type A personality. There are delegation guidelines that are outlined in the book. these guidelines include: selecting the delegate with the appropriate skill level, expertise and background, select a delegate with whom you have a reciprocal trusting relationship, delegate both the pleasant and the unpleasant, the easy and the challenging, delegate ahead, delegate in chunks, delegate precisely, delegate don’t abdicate, and finally give credit. According to the text, there is one golden rule when it comes it delegation, which is â€Å"the more power you give way the more power you have. †

Art Of The Late Ninegteenth Century Essay

Speaking about the late nineteenth century art, it is necessary to say that the transition from one century to another is always marked by the feeling of disillusionment as far as conventional themes and methods are concerned. There is an emptiness which prompts artists to search new forms, new means of expression. It is not always easy, however, which leads them to aspiration to escape from the usual reality to exotic countries and ways of life. The cultural phenomenon of fin de ciecle (end of the century) naturally manifested itself in visual arts and lead to emergence of impressionism and post-impressionism. Partially, impressionism appearance was caused by the fastening of life tempo and industrial revolution. As a result, impressionists aimed to depict the ever-changing reality; they wanted to catch the moment of the life flow, which is never the same. Impressionist painters inherited the romantic naturalist philosophy but chose different devices to reveal nature.   The term â€Å"postimpressionism† was coined by the English artist and critic Roger Fry (1866-1934) in 1910 as a name for the various movements that grew out of Impressionism, but moved away from its naturalist tendencies. In the current paper I intend to analyze some of postimpressionists’ paintings to trace the influence of traditional art and innovation. One of the most prominent painters on the brink of the centuries was Paul Gauguin. When we speak of fascination with primitive and exotic art, we primarily mean this artist’s attempt to move in this direction. Like most postimpressionists he started as impressionism and was devoted to traditional objective rendering of nature with the help of new coloring and light and shadow effects. In the course of time, when he was already a famous painter he realized inherent limitations impressionism had in itself and chose another direction. He did it not only in the figurative sense but he physically moved to Tahiti to investigate new opportunities for art progress. Let’s look closely at some of his canvasses of Tahitian period to discover what novelty they bear and how they correlate with impressionist tradition, on the one hand, and primitive art forms on the other hand. One of the most illustrative pictures of the series is called Femmes de Tahiti [Sur la plage] (Tahitian Women [On the Beach]) The name itself suggests that the conventional subject matter of impressionism – conveying fleeting states of nature – is put aside.   The painter made people his objects and applied revolutionary technique to depict them. The fist thing the eye catches is the unusual exotic coloring for the sky, the sea and the sand, which has nothing in common with the palette applied for European landscapes. The colors are rich and warm; it seems they soaked exotic sunlight. At the same time we see that the artist doesn’t aim at showing every subtle hue (if we speak of color) or every subtle bend of human body (if we speak of shape). On the contrary, he wants to make the impression of ultimate simplicity of color and form, which follows the tradition of primitive art. Despite of this primitivism, the women in the painting feel exceptionally real and palpable, not in terms of photographic similarity and anatomic precision but in terms of emotion conveyed. Natural rich colors of Pacific islands and simplicity of form make them a part of surrounding nature. As a result they feel real in a sense that they are devoid of any artificial glossiness, which civilization imposes. Another famous painting of Gauguin, which was considered to be scandalous and indecent by many of his contemporaries, is called Spirit of the Dead Watching. It depicts a nude young girl lying and mystical world surrounding her. This painting inherits the tradition of primitive art not only in terms of form but also in discovering the mythology of Tahitians. In this case Gauguin managed to do a unique thing – with the help of simple, rough, down-to-earth colors and forms he depicted an ephemeral world of spirits Edgar Degas is another famous postimpressionist of the late nineteenth century. Unlike Gauguin, he was not much into exotic themes. He inherited much from impressionist tradition, and was greatly influenced by the naturalist philosophy of romanticism. Still, if we look at his landscape paintings, it becomes plain that the emphasis is quite different, as well as the role of nature. For example, the canvass Aux courses en province (At the Races in the Country) is a perfect illustration to this dual influence. The painting is no way an ode to nature, as it was the case with impressionists and romanticists. It is rather the point, where the two worlds – rural and urban – intersect. The contrast between the picturesque scenery and the people who came to the country to enjoy themselves is really huge. This contrast is not manifested through color but through some specific details, which make the impression that the people are outsiders for the nature. Thus, a sun parasol a woman wears, her husband’s top hat, the cart among the field, and especially the horses’ eyes covered with blinders – all these details disclose the painters’ idea that people no longer belong to the nature. Degas is said to be the one who was greatly influenced by the revolutionary invention of the late nineteenth century – photography. Thus, his painting Absinthe is illustrative of the new perspective and spacing photography opened to artists. The canvass reminds of the technology of painting black and white photos, which was applied at this period of time. To sum up, the late nineteenth century was marked by the trend of transformation, transition from Romantic to Postimpressionist art and way of thinking. The painters of these periods were exposed to dual influence- on the one hand, they inherited the technique and tradition of impressionist art and naturalist philosophy, on the other hand the felt like the old principles and themes were exhausted, that’s why they resorted to new sources of inspiration like primitive exotic art and photography. Bibliography    Broude, Norma. Impressionism: A Feminist Reading: the Gendering of Art, Science, and Nature in the Nineteenth Century. Boulder, Colo.: Westview Press, 1997. â€Å"Impressionism , in Painting.† The Columbia Encyclopedia . 6th ed. 2004. Rewald, John. Post-Impressionism: From Van Gogh to Gauguin. New York: Museum of Modern Art, 1956.   

Civil War Turning Points Essays - American Civil War, Free Essays

Civil War Turning Points Essays - American Civil War, Free Essays Civil War Turning Points CIVIL WAR (A discussion of the turning points and major events) In this paper I shall discuss four points concerning the civil war in detail. The first issue addressed will be Professor McPhersons arguments in the text Ordeal by Fire and whether Antietam and Emancipation, Gettysburg, Vicksburg, and Chattanooga, represent the three critical turning points in the Civil War. Second, I will rank the three points from greatest to least in terms of their importance on the Civil War. Third, I will add a fourth event I feel was significant to the turning of the war. Antietam and Emancipation The Union and Confederate Armies met at Antietam Creek near Sharpsburg, Maryland, on September 17, 1862, in the bloodiest single day of the war: more than 4,000 died on both sides and 18,000 were wounded. McClellan failed to break Lee's lines or press the attack, and Lee was able to retreat across the Potomac with his army intact. The professor suggests that this may have been the major turning point in the Civil War. I would have to agree, had the confederates been successful in this battle it is quite possible the European nation would have become involved in the war. The European nations had a special interest in the war from a financial point, since Most of the European nation and the south where dependent on the trade of cotton. Mediation would have been a most plausible interceding by Great Britain or France. The Confederates where hoping for financial or military support, but I do not think that Great Britain was willing to come back to North America and fight another war. Lee had suffered his first defeat, this would not have been so important if it where not for the numbers of casualties the South suffered in this battle. Had they been able to fall back with minimal losses, they may have been able to regroup into a more offensive position and continue the quest to Washington. McClellan, being the eternal idiot, failed to literally win the war on this day. By his choosing to hold back three quarters of his men he was unable to give a decisive defeat to Lees army and prolonged the war to see more bloody days. Had McClellan attacked with his entire army, it is quit possible he may have driven Lees army back to Richmond and ended the war. However, the fact that he was able to fight the rebels to a draw, kept the European nation from becoming involved with the war. The Souths only real hope in this war was the movement into Union territory in an effort to gain realistic consideration from the European nations. Lees inability to take Antietam may have been the actual defeat of the Confederate army. President Lincoln needed a strong showing by the Union troops to shift the focus of the war to a cause higher than man himself. Lincoln was a calculating individual. He knew that with the casualties being suffered in this war, therefore, the American people would not let it continue for the sake of land and principal. This battle enabled him to issue the proclamation, which abolished slavery. While this proclamation did not free slaves in any of the Confederate States, it did create a new hope to the war. Once again the American people where fighting for freedom, something they understood and valued above all else. While the proclamation in it legality was inconsequential in its affect on the Confederate states, it carried great power in the Union. The people needed a will to fight, they had previously been given a reason. The professor alludes to this same point by quoting, A poor document, but a mighty act . Emancipation may have very well been another reason why the European natio ns stayed out of the war. Great Britain, being an anti-slavery country, in all likelihood felt it prudent to wait and see if it could resume normal relation with an anti-slavery country. Should the Confederacy prevail, they would deal with the two parties as independent nations. The emancipation had another unique aspect. It created over 100,000 new troops in the Union army, granted many of them never saw battle, but

3 More Misplaced Modifiers

3 More Misplaced Modifiers 3 More Misplaced Modifiers 3 More Misplaced Modifiers By Mark Nichol Additional information must be placed carefully in a sentence to ensure that it is associated with the correct part of the sentence. Here are three sentences with misplaced modifiers, plus discussions and revisions. 1. â€Å"John Smith was the school’s first Lombardi Award winner in 1979, given to college football’s best lineman.† This sentence implies that John Smith was the first of two or more teammates to win the Lombardi Award in 1979, and that 1979 was given to college football’s best lineman. However, the award is given to only one student-athlete each year, and â€Å"given to college football’s best lineman† modifies â€Å"Lombardi Award,† not 1979 (and not winner, so â€Å"in 1979† cannot be shifted to the end of the sentence without further modification of the sentence). This revision correctly places the modifying phrase and alters the verb phrase to allow â€Å"in 1979† to follow the parenthetical description of the award: â€Å"John Smith won USC’s first Lombardi Award, given to college football’s best lineman, in 1979.† 2. â€Å"The superintendent spoke about a Nazi-themed assignment given to students at a news conference.† According to this statement, the students were given the assignment at a news conference. To clarify that the assignment was discussed, not assigned, at the conference, the reference to the conference should begin the sentence: â€Å"At a news conference, the superintendent spoke about a Nazi-themed assignment given to students.† 3. â€Å"Hydrogen and oxygen do not need an enzyme to create water because of their perfect valence electron pairing.† The part of the sentence starting with because modifies the rest of the sentence. But the location of the modifying phrase sets up the possibility that the discussion will have a â€Å"not because [this], but because [that]† structure. For a clear reading of the sentence, start with the modifying phrase: â€Å"Because of their perfect valence electron pairing, hydrogen and oxygen do not need an enzyme to create water.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:Yours faithfully or Yours sincerely?Five Spelling Rules for "Silent Final E"Rite, Write, Right, Wright

Actinium Facts - Element 89 or Ac

Actinium Facts - Element 89 or Ac Actinium is the radioactive element that has atomic number 89 and element symbol Ac. It was the first non-primordial radioactive element to be isolated, although other radioactive elements had been observed before actinium. This element possesses several unusual and interesting characteristics. Here are the properties, uses, and sources of Ac. Actinium Facts Actinium is a soft, silver-colored metal that glows pale blue in the dark because the radioactivity ionizes air. Actinium reacts with moisture and oxygen to form a white coating of actinium oxide that protects the underlying metal from further oxidation. The shear modulus of element 89 is estimated to be similar to that of lead.Andre Debierne claimed discovery of an element he named actinium, working from a sample of pitchblende supplied by Marie and Pierre Curie. Debierne was unable to isolate the new element (which modern analysis reveals might not have been element 89, but rather protactinium). Friedrich Oskar Giesel independently discovered actinium in 1902, calling it emamium. Giesel went on to become the first person to isolate a pure sample of the element. Debiernes name was retained because his discovery had seniority. The name comes from the Ancient Greek word aktinos, which means ray or beam.The actinide series of elements, a group of metals between actinium and lawrencium possessing similar properties, takes its name from actinium. Actinium is considered the first transition metal in period 7 (although sometimes lawrencium is assigned that position). Although the element gives its name to the actinide group, most of the chemical properties of actinium are similar to those of lanthanum and other lanthanides.The most common oxidation state of actinium is 3. Actinium compounds have similar properties to lanthanum compounds.Natural actinium is a mix of two isotopes: Ac-227 and Ac-228. Ac-227 is the most abundant isotope. It is primarily a beta emitter, but 1.3% of decays yield alpha particles. Thirty-six isotopes have been characterized. The most stable is Ac-227, which has a half-life of 21.772 years. Actinium also has two meta states.Actinium occurs naturally in trace amounts in uranium and thorium ores. Because its difficult to isolate the element from ore, the most common way to produce actinium is by neutron irradiation of Ra-226. Milligram samples may be prepared in this manner within nuclear reactors.To date, there has been minimum industrial use of actinium because it is rare and expensive. The isotope actinium-227 might have use in radioisotope thermoelectric generators. Ac-227 pressed with beryllium is a good neutron source and may be used as a neutron probe for well logging, radiochemistry, radiography, and tomography. Actinium-225 is used for radiation cancer treatment.  Ac-227 may also be used to model water mixing in the ocean. There is no known biological function for actinium. It is both radioactive and toxic. It is considered slightly less toxic than the radioactive element plutonium and americium. When rats were injected with actinium trichloride, about half of the actinium was deposited in the liver and one-third into the bones. Because of the health risk it presents, actinium and its compounds should only be handled with a glove box. Actinium Properties Element Name: Actinium Element Symbol: Ac Atomic Number: 89 Atomic Weight: (227) First Isolated By (Discoverer):  Friedrich Oskar Giesel (1902) Named By:  Andrà ©-Louis Debierne (1899) Element Group: group 3, d block, actinide, transition metal Element Period: period 7 Electron Configuration:  [Rn] 6d1  7s2 Electrons per Shell:  2, 8, 18, 32, 18, 9, 2 Phase: solid Melting Point:  1500  K   (1227  Ã‚ °C, 2240  Ã‚ °F)   Boiling Point:3500  K (3200  °C, 5800  °F)   extrapolated value Density:  10  g/cm3 near room temperature Heat of Fusion: 14 kJ/mol Heat of Vaporization: 400 kJ/mol Molar Heat Capacity:  27.2  J/(mol ·K) Oxidation States:  3, 2 Electronegativity: 1.1 (Pauling scale) Ionization Energy: 1st:  499  kJ/mol, 2nd:  1170  kJ/mol, 3rd:  1900  kJ/mol Covalent Radius: 215 picometers Crystal Structure: face-centered cubic (FCC)

Managing financial resources in health and social care Essay

Managing financial resources in health and social care - Essay Example One more key principal that the company may follow is that past costs should not be taken into the consideration for the future. The company should meet its all costs related with business control within stipulated time frame. If costs of earlier period are recovered in future period then it will be a wrong step from the organization. The organization can go for activity based costing. It will help the organization to measure each and every step of different activities. In this way the company can keep firm controls on its different activities. The organization needs information related with the different financial indicators of the company. Different information is EBITDA, revenue, earning per shares, profit before tax, dividend distribution, cash inflows of the company and different acquisition costs. All these information were very important for CareTech holding to manage their financial resources. EBITDA helps the organization to measure it operating profitability. This information is very important for the company to manage their operating expenses. It helps the organization to measure its core profitability. Revenue informs the organization about the amount of money that, the company earns from its different activities. Earnings per shares talks about the profitability of the company. The company’s profit related to each outstanding share can be measured with the help this indicator. PBT helps the organization to understand all its profit before paying tax. It gives significant importance to the organization. Cash inflows related information helps the company to understand and measure different cash inflows within a fixed time period. The Company can get significant information from their acquisition related costs. It will help the organization to understand different costs related with their recent acquisitions. Dividend distribution is also a very important aspect as far as the stakeholders are

New Product Launch Marketing Plan Essay Example | Topics and Well Written Essays - 250 words

New Product Launch Marketing Plan - Essay Example However, these have not fully satisfied the diverse needs of the clients. Therefore, by introducing iPhone 6 in the market, Apple Incorporations would be in a position of enjoying a competitive advantage over its competitors (Bilton 2014). The coming of iPhone 6 will revolutionize the apps sector as it will represent a novel development. It will provide an answer to those who have been yearning for larger apps with bigger screens and powerful cameras. As a new generation app, iPhone 6 comes with new and improved features. First, it is much bigger and has a larger screen size of up to 5.5†. In addition to that, it is equipped with a sapphire crystal screen and a more efficient A8 chip processor and camera. Moreover, it has a lighter and thick chassis, touch design and larger storage capacity. This implies that it is a highly advanced app that has a lot of admirable features to attract many clients. Because of this, it will outshine LG G3, Sony Xperia Z2 and HTC One M8 which are slowly losing popularity in the

To be discussed with the writer Dissertation Example | Topics and Well Written Essays - 8500 words

To be discussed with the writer - Dissertation Example A marketer should be able to capitalize on the existing opportunities. With the aim to evaluate the most effective form of marketing to the 16-25 year-olds, this study was undertaken. Research aims and objectives were laid out and after extensive literature review, qualitative secondary data was gathered and analysed to arrive at the outcome of the study. The study finds that this age group is dynamic, on the move, engages in multitasking and has moved away from the traditional forms of media consumption. They are technically savvy and rely more on user reviews than marketer claims through advertisements. Both iPhone and Nike has been trying to develop value-proposition for their customers but Nike clearly has a robust strategy in place that has given it edge over competitors. Apple’s iPhone, on the other hand, lags behind due to its strategy to steer clear of social media. Nike’s constantly evolving strategy of social media helps them keep their customers engaged in di fferent ways while iphone is losing out on the youth segment as it has not been able to harness the potential of social media. The most effective form of marketing to the youth would be through the social media as it helps marketers to reach out to and fulfil customer needs better than competitors. Iphone has a product-push approach to marketing while Nike’s approach is customer-led. ... iew 6 2.1 Chapter Overview 6 2.2 Definition of marketing 6 2.3 Marketing Strategy 7 2.4 Consumer Behavior 12 2.5 Consumer Behavior of the target segment 14 Chapter III Methodology 15 3.1 Research Philosophy 15 3.2 Research Design 15 3.3 Research Methodology 15 3.4 Choice of Method 15 3.5 Data Collection 16 3.6 Justification for Secondary Data 17 3.7 Data Analysis 17 3.8 Reliability and Validity 17 Chapter IV Findings and Discussions 18 4.1 Findings 18 4.1.2 Marketing Strategy of iPhone 18 4.1.3 Marketing strategy of Nike 22 4.2 Discussions 26 Chapter V Conclusion & Recommendation 29 5.1 Conclusion 29 5.2 Limitations of the Study 31 5.3 Recommendations for further research 31 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.36 Chapter I Introduction 1.1 Background The effectiveness of marketing is ascertained based on how effectively a marketer is able to reach out and fulfill customer needs better than competing firms. It is effective marketing that has enabled Apple to venture into diversified products such as iPod and Macbook successfully. A sound marketing strategy enables an organization to leverage its strength and capitalize on opportunities existing in the market (Ferrel, 2011, p1). Organizations need to develop and plan a systematic process for developing customer-oriented marketing strategies and marketing plans suitable to its external and internal environment. The function ‘marketing’ has successfully migrated from being a mere functional discipline to being a concept of how businesses should be run (Greyser, 1997 cited in Hooley, Piercy & Nicouland, 2009, p3). Today marketing for most managers, centers on identifying and satisfying

TEN COUNSELING THEORY CONSTRUCTS Coursework Example | Topics and Well Written Essays - 500 words

TEN COUNSELING THEORY CONSTRUCTS - Coursework Example The ego is on the other hand is concerned with realization of reality and it demands on someone and it is involved with reasoning. Superego is concerned with things being right or wrong. Since the personality has the id, ego and superego, it is the three that function in their own ways to result to functions of personality. The id controls ones desires and needs like the drive to eat or drink. Ego acts as the mediator of the others i.e. the id and the superego (Corey, 2008). It also mediates these two with the external world. The superego is responsible to decision making on what is right or wrong. Freud stated that a normal human being is as such on the average. He further stated that this person’s ego nears that of a psychotic in some instance or in a greater extent. He further asserted that anxiety reduction is responsible for normal traits. Freud asserted that mental illnesses develop from childhood and hugely caused by unconscious mind and motivation comes from anxiety reduction. He further said that behaviors in abnormality are exhibits of alternatives of repression. Corey (2008) states that the theory makes it clear that the human mind is dynamic and the behaviors that one exhibits if well looked into have a source that is traceable meaning that it is possible to change behavior. Freud has mentioned a number of techniques that can be used therapeutically or in Counseling. One is dream analysis where traumatic ones are referred to as routes to the unconscious. The other is Para praxes which is the slip of the pen or tongue when the unconscious interrupts the conscious mind shortly. The last is word association where the first word uttered randomly is used at a later therapeutic situation. The client needs to attend the sessions as required or agreed upon. The client is supposed to give honest information about the situation bothering them. Above all it is important for the client to give information of progress of the

Horizontal Flow, Inwardoutward Flow, Vertical Information flow, and Essay

Horizontal Flow, Inwardoutward Flow, Vertical Information flow, and Downward information Flow of financial data in the Kuali system - Essay Example There are essentially four different groups involved in the Kuali process: the initiator, the department representative or BSC, the account manager, and the DFA. Horizontal flow would occur between any individuals that are contained within the same group. For example, an initiator sharing information with a co-worker on the same level or an account manager sharing information with another account manager would constitute horizontal flow (Cornell University, 2005). Inward flows occur when an outside entity or group sends information into one of the four internal groups. An example of this could be a service center such as a document editor sending that information to an account manager. Outward flows are the exact opposite. These occur when an internal group sends information to an outside entity or group. An example of this could be an account manager sending financial data to a service center that serves as an account delegate (Cornell University, 2008). Vertical information flows occur among the four different groups. These constitute those flows where information either travels upward or downward among the groups. An example of this could be when the initiator sends information to the department representative or when the department representative sends information to the account manager. They also occur the other direction, when the account manager sends information to the department representative or the department representative sends information to the initiator. Downward information flow occurs when a group that is higher than another sends information to a group that is lower on the hierarchy. This can happen when the DFA sends information to an account manager, when an account manager sends information to a department representative or BSC, or when a department manager or BSC sends information to the initiator. It is not possible for information to be sent any lower since the initiator is at the bottom of the hierarchy. According to McNeely and Wheeler, "Fiscal officers can delegate approval authority to both primary and secondary approvers. An organization can specify extra routing, and units or central administration can establish predefined "special conditions" for some or all documents. For example, a college can specify that all budget adjustments be routed to the dean, or the central research administration office can stipulate that any transaction involving a contract or grant account be routed to a central post-award office. The workflow engine also accommodates specialized routing based on the dollar value of the document. Ad hoc routing-for both approval and FYI purposes-is also available" (2006) The type of data that is being exchanged using the Kuali system is financial data. The overall system is designed on a business model for higher education. Also according to McNeely and Wheeler, " The data structures, transaction interfaces, and back-office processes are built to accommodate how higher education institutions are structured. However, there is sufficient flexibility in the design for each institution to tailor the system to its needs without requiring major modifications.

Health Service Administration Term Paper Example | Topics and Well Written Essays - 750 words

Health Service Administration - Term Paper Example Trends in the hospital sector can be inclusive of both positive and negative trends, where the positive ones relate to demographics and the negative to compensations. These trends have their benefits and disadvantages thus influencing performance. One of the trends relates to technological advancements where most hospitals are yet to be equipped with the current technology (Duggan, 2000). This is due to the expense of the tools and the craftsmanship.Besides this the global reach and the personalized care. The treatment to disease has expanded to most regions in the world and yet most chronic diseases are still a major concern. Individuals in most countries are not able to access proper medical care and others seek personalized services based on the social status. Thirdly, the aging population, chronic diseases, obesity and diabetes epidemics are trends in the hospital sector. This are put in place to measure and control the diseases as well as to give a proper analysis to the sector. One of the most important roles of hospitals includes training. They are actively involved in the teaching and instruction to medical and nursing staff. This ensures that there is active provision of medical facilities, health and welfare (Kessler & McClellan, 2002). The nursing homes provide exercise facilities to the nurses on the discharge of their knowledge and skills acquired. On the ground, the hospitals provide care to those who cannot access it and also participate in educating the society.

Horizontal Flow, Inwardoutward Flow, Vertical Information flow, and Essay

Horizontal Flow, Inwardoutward Flow, Vertical Information flow, and Downward information Flow of financial data in the Kuali system - Essay Example There are essentially four different groups involved in the Kuali process: the initiator, the department representative or BSC, the account manager, and the DFA. Horizontal flow would occur between any individuals that are contained within the same group. For example, an initiator sharing information with a co-worker on the same level or an account manager sharing information with another account manager would constitute horizontal flow (Cornell University, 2005). Inward flows occur when an outside entity or group sends information into one of the four internal groups. An example of this could be a service center such as a document editor sending that information to an account manager. Outward flows are the exact opposite. These occur when an internal group sends information to an outside entity or group. An example of this could be an account manager sending financial data to a service center that serves as an account delegate (Cornell University, 2008). Vertical information flows occur among the four different groups. These constitute those flows where information either travels upward or downward among the groups. An example of this could be when the initiator sends information to the department representative or when the department representative sends information to the account manager. They also occur the other direction, when the account manager sends information to the department representative or the department representative sends information to the initiator. Downward information flow occurs when a group that is higher than another sends information to a group that is lower on the hierarchy. This can happen when the DFA sends information to an account manager, when an account manager sends information to a department representative or BSC, or when a department manager or BSC sends information to the initiator. It is not possible for information to be sent any lower since the initiator is at the bottom of the hierarchy. According to McNeely and Wheeler, "Fiscal officers can delegate approval authority to both primary and secondary approvers. An organization can specify extra routing, and units or central administration can establish predefined "special conditions" for some or all documents. For example, a college can specify that all budget adjustments be routed to the dean, or the central research administration office can stipulate that any transaction involving a contract or grant account be routed to a central post-award office. The workflow engine also accommodates specialized routing based on the dollar value of the document. Ad hoc routing-for both approval and FYI purposes-is also available" (2006) The type of data that is being exchanged using the Kuali system is financial data. The overall system is designed on a business model for higher education. Also according to McNeely and Wheeler, " The data structures, transaction interfaces, and back-office processes are built to accommodate how higher education institutions are structured. However, there is sufficient flexibility in the design for each institution to tailor the system to its needs without requiring major modifications.

Applying a Lence of The Wire, Season 4 Research Paper

Applying a Lence of The Wire, Season 4 - Research Paper Example They carry the burdens of problems supposedly faced by their parents but because a father is in jail or a mother has nothing to do but get into her addictions, the children who are supposed to stay in school and think about nothing else but their lessons, instead, stay on the streets to sell drugs and earn. With such kinds of life, the students are exposed to hardships that pressure them to cheat in order to survive and consequently apply it in school. To the police, the students are just like their parents, drug dealers and cheaters who are threats to the peace and order of the community. They know they are selling drugs and they are watched like adults. Sometimes, they are also made as assets when the opportunity arises. They know they are tough so that even if they are young, they play rough with them. The kids’ parents look up to them to take responsibility in their families. For instance, Michael is expected to provide for the family’s needs and in the eighth episode of season 4, he even gives his mother money (34:37) instead of the mother giving him what he needs. The familial and environmental backgrounds of the children demand them to become tough as they are and lost interest in schoolwork. However, to the teachers, the children are still children and human beings. Although most of them are failing in their classes, the teachers like Prezbo, do their best to let the children learn. The sad thing is; there ar e also teachers who look at the situation differently. As one teacher said, it is not about the kids but it was about Prezbo surviving (37:25). The conversation came up when Mr. Rolan Pryzbylewski, also known as Prezbo, brought to the attention of the other teachers the very high percentage of failing students who were not yet able to do basic mathematical applications their age mates are performing. The reply was implied, that he should just let his students pass. One teacher suggested that he should not teach

Edukasyon Para Sa Bayan Essay Example for Free

Edukasyon Para Sa Bayan Essay It was just a normal afternoon in the gym during a pickup game. The score was tied, game point. Nate goes up for the dunk and it goes in! When he comes back down to land, something didn’t feel right. His ankle was hurting really bad and was starting to swell. He couldn’t even walk on it. Nate sprained his ankle. Most ankle sprains happen when you make a rapid shifting movement with your foot planted, such as when you play soccer or get tackled in football. Often the ankle rolls outward and the foot turns inward. This causes the ligaments on the outside of the ankle to stretch and tear. Less often, the ankle rolls inward and the foot turns outward. This damages the ligaments on the inside of the ankle. An ankle sprain can range from mild to severe, depending on how badly the ligament is damaged and how many ligaments are injured. With a mild sprain, the ankle may be tender, swollen, and stiff. But it usually feels stable, and you can walk with little pain. A more serious sprain might include bruising and tenderness around the ankle, and walking is painful. In a severe ankle sprain, the ankle is unstable and may feel wobbly. You cant walk, because the ankle gives out and may be very painful. With most sprains, you feel pain right away at the site of the tear. Often the ankle starts to swell immediately and may bruise. The ankle area is usually tender to touch, and it hurts to move it. In more severe sprains, you may hear and/or feel something tear, along with a pop or snap. You will probably have extreme pain at first and will not be able to walk or even put weight on your foot. Usually, the more pain and swelling you have, the more severe your ankle sprain is and the longer it will take to heal. Preventing this injury is not that hard. According to emedicinehealth. com wearing the proper shoes, keeping the ankles strong and flexible, consider wearing ankle tape or an ankle brace, and making sure playing field or home environment is clear of any obstacles that could lead to injury. Healthscout. com says to maintain a regular exercise program, wearing stable shoes, stretching calf muscles before and after exercise, and maintain a healthy diet to prevent injury. But sometimes all these measures do not work and you will have an ankle injury and there are risks of reinjuring. How can we minimize recurring injuries? Brandon Hemphill, James D. Whitworth, and Rita F. Smith say that using external support during physical activity significantly reduces the likelihood of spraining your ankle. A study done by University of Georgia suggests that the different ways people move their hip and knee joints may influence the risk of re-injury. If you have ankle sprains, you may have a problem with the way you move, and we think we can change movement through rehabilitation, said Cathleen Brown, lead author of the study and assistant professor in the department of kinesiology in the College of Education. Past studies on ankle sprains have shown that some people are able to return to sports or physical activities without a problem. Brown and her team, which includes associate professor Kathy J. Simpson, also in the kinesiology department, want to know why some recover completely. One theory for explaining those divergent paths is that a person comes up with good strategies to move, land, balance and not get re-injured, Brown said. Maybe the injured people dont use the same landing strategies, or their strategies arent as effective, Brown said, adding that the study was a snapshot in time, not a long-term follow-up. By the time subjects were included in the research study, they have usually already injured themselves. We dont know if they are this way because of the injury, or if they got this injury because they land this way. There are two different initial treatments for an ankle sprain. One is RICE, consisting of rest, ice, compression, and elevation. The other is PRINCE, consisting of protection, rest, ice, NSAIDs; or non-steroidal anti-inflammatory drugs, compression, and elevation. The physician may suggest to keep all or some of your weight off your ankle and will give you crutches or a walker. An ankle brace, air stirrup, hiking boots, or other form of ankle support should be worn during this time to protect the ligaments. Stretching exercises should be continued daily and especially before and after physical activities to prevent re-injury. Even after your ankle feels better, continue with muscle-strengthening exercises and balance and control exercises several times a week to keep your ankles strong. The timing and type of rehab exercises may vary according to your doctors or physical therapists preferences. Anti-inflammatory pain medications such as ibuprofen and naproxen are used to reduce the pain and combat swelling. Ankle sprains are commonly misdiagnosed. This is because the two major types of sprained ankles-high ankle sprains and lateral ankle sprains-often look the same, even though they affect entirely different ligaments. The less common type, a high ankle sprain, is often mistaken for a lateral sprain. Misdiagnosis can delay getting the right treatment-and that can impair recovery. One problem is that the symptoms of high ankle sprains parallel those of the lateral ankle sprain, which occurs in the lower ankle area, says Marque Allen, DPM, FACFAS, foot and ankle surgeon from San Antonio, Texas and a Fellow of the American College of Foot and Ankle Surgeons. Pain, swelling, limited motion, and bruising in the entire ankle region can occur in both high ankle sprains and lateral ankle sprains. The difference lies in where the injury occurs and which ligaments are involved. High ankle sprains can get complicated, because this region has five ligaments connecting two bones in the leg, compared with three ligaments that can be affected in lateral ankle sprains, says Dr. Allen. In diagnosing an ankle sprain, its important for physicians to understand how the injury occurred. Lateral sprains are caused by the foot turning inward, whereas high ankle sprains are the result of the foot being forced outward. Other complications include ankle synovitis, which is inflammation of the inner lining of the ankle joint capsule, persistent swelling of the ankle, lateral ankle instability, and nerve injuries. There are many different exercises one can do during the rehabilitation period. For example, range of motion exercises, strength exercises, and activity-specific exercises. Proprioception exercises and other balance exercises can help you recover more quickly and should actually be performed as part of a prevention program. Poor balance is a good predictor of future ankle sprains. After an ankle injury, balance training is essential to recovery. In addition to our eyes and inner ears, there are special receptors in our joints, proprioceptors, which provide information about our position in space. By balancing on one leg, you can reinforce and strengthen those receptors in the ankle. Balance on the affected leg and hold steady for 15 seconds. Continue to challenge your ankle by balancing with your eyes closed, or with your head turning from side to side. If you play soccer, balance on your sprained ankle and kick a soccer ball against a wall. If you play basketball, balance and shoot or practice bounce passes. You can get creative with your exercise to match your sport. The Ottawa ankle rules are a set of guidelines for clinicians to aid them in deciding if a patient with foot or ankle pain should be offered X-rays to diagnose a possible bone fracture. Before the introduction of the rules most patients with ankle injuries would have been X-rayed. However only about 15% of X-rays were positive for fracture, other patients had sprains or other injuries. As a result many unnecessary X-rays were taken, which was costly, time consuming and a possible health risk. The rules state that X-rays are only required if there is any pain in the malleolar zone and any one of the following: * Bone tenderness along the distal 6 cm of the posterior edge of the tibia or tip of the medial malleolus, OR * Bone tenderness along the distal 6 cm of the posterior edge of the fibula or tip of the lateral malleolus, OR * An inability to bear weight both immediately and in the emergency department for four steps. The Ottawa foot rules are for assessing whether a foot X-ray series is indicated. It states that they are indicated if there is any pain in the midfoot zone and any one of the following: * Bone tenderness at the base of the fifth metatarsal (for foot injuries), OR * Bone tenderness at the navicular bone (for foot injuries), OR * An inability to bear weight both immediately and in the emergency department for four steps. It is best to refrain from returning to full activity before complete healing of the ankle has occurred in order to avoid re-injury and possible complications. Ankle sprains take an average of 6 weeks to heal but can take can up to 4 months, depending on the severity. After returning to your sport, you have to make sure you take all precautions. Especially by making sure your ankle is supported by a brace or by tape. Some studies have shown that braces are more effective than tape, though. Either one is better than no support. In conclusion, preventing yourself from injury is a lot easier than people think. But if injury does occur, don’t assume you will be out for 4 months. People heal differently and how long healing takes depends on the severity of the injury. Works Cited American College of Foot and Ankle Surgeons: Sprained Ankles Can Be Complicated and Misdiagnosed. India Pharma News (2012). Http://galenet. galegroup. com. ezproxy. aacc. edu. 2 Mar. 2012. Web. 28 Mar. 2012. Hemphill, Brandon, James Whitworth, and Rita Smith. Q / How Can We Minimize Recurrent Ankle Sprains? Journal of Family Practice 60. 12 (2011): 759. Http://galenet. galegroup. com. ezproxy. aacc. edu. Web. 28 Mar. 2012. UGA Study Suggests Key to Avoiding Ankle Re-injury May Be in the Hips and Knees. NewsRx Health Science (2011): 321. Http://galenet. galegroup. com. ezproxy. aacc. edu. Web. 28 Mar. 2012. Ankle Sprain Causes, Symptoms, Treatments, Recovery. WebMD. WebMD, 19 May 2011. Web. 28 Mar. 2012. http://www. webmd. com/a-to-z-guides/ankle-sprain-overview. Health Encyclopedia Diseases and Conditions. Ankle Sprains. The HealthScout Network, Inc, 1 Apr. 2009. Web. 28 Mar. 2012. http://www. healthscout. com/ency/1/572/main. html. Cunha, John P. Read What Your Physician Is Reading on Medscape. EMedicineHealth. Web. 28 Mar. 2012. http://www. emedicinehealth. com/ankle_sprain/article_em. htm.

Formation Hypotheses of White Mountain Magma Series

Formation Hypotheses of White Mountain Magma Series Julie Sophis Introduction A grouping of igneous rocks, similar in chemical, texture, and mineralogical features which come from a common source magma and are within a similar time and space when intruded are considered a magma series (Lachance, 1978). The White Mountain Magma Series, WMMS, is located primarily in New Hampshire with a few related plutons mapped in Maine and Vermont. This series received much of its recognition in 1956 and earlier (McHone and Butler, 1984). The White Mountain Magma Series has been placed as part of the New England-Quebec province, representing igneous activity which is considered to be of similar ages and similar compositions that stretches over an area of 300km by 400km through southern Quebec and New England (McHone and Butler, 1984). This magmatism of the whole White Mountain igneous province is characterized as A-type (Eby, 1999). In looking specifically at the White Mountain Magma Series, two distinct time frames of igneous activity are found, one older and one younger. The older igneous activity, referred to as the older White Mountain Igneous Province (OWM), dates to 220-155 Ma (Eby and Kennedy, 2004). Alkali syenites, quartz syenites, metaluminous granite, peralkaline granite, peralkaline rhyolites, and two areas of identified silica-undersaturated rock have been identified (Eby and Kennedy, 2004). There is an absence of mafic igneous rocks and this older area consists of multiple ring dikes (Eby and Kennedy, 2004). The younger igneous activity, currently referred to as Monteregian Hills White Mountain Igneous Province (MHWM), is marked at 130-100 Ma (Eby and Kennedy, 2004). The majority of the magmatism is dated to have occurred in about 125 Ma; however, younger outliers exist (Armstrong and Stump, 1971; Foland and Faul, 1977; Eby and Kennedy, 2004). This younger activity consists of mainly of mafic alkaline suites and felsic rocks in the intrusions and of this series, small plugs and ring like structures are both present with the most evolved rocks being syenites and quarts with occurrences of biotite granite (Eby and Kennedy, 2004). Many geologists have hypothesized the origin of the magma series. As advances in geological sciences have been made, along with advances in identification of rocks and dating, these hypotheses have evolved. Of these, one of the first major ideas include deep seated fractures in a northwest and east-west trending network that act as centers of low pressure and intrusions for melting (Chapman, 1968). A hypothesis of a hotspot origin has been supported by a greater range of geologists (Crough, 1981b; Duncan, 1984). A third major hypothesis to the origin of the WMMS involves rifting in line with the opening of the Atlantic (Foland and Faul, 1977; McHone, 1981; McHone and Butler, 1984). Since there is no decisive agreement on the origin of the White Mountain Magma Series, there have been advances in understanding the magma sources themselves (Eby et al., 1992). The evolution of hypotheses surrounding the origin of the magmatism in the White Mountain Magma Series will be explored in this paper. The evolution of thought with incorporation of geological advances will be used to determine the current understanding of the White Mountain Magma Series. Formation Fracture Zones Carleton Chapman was one of the first geologists to write about the formation of the WMMS. As published, it was postulated that there are two sets of deep seated fracture zones which form a lattice within the crust of the earth under the WMMS (Chapman, 1968). In this hypothesis, these zones had a lower pressure and underwent partial melting from which mafic magma intruded via rounded chambers and rose to the top of the crust (Chapman, 1968). The mapped absences of igneous activity were taken into account and justified to be due to inadequate melting in a particular region, prevention from overlying rock in allowing the magma to rise to the surface were it could be mapped, and that igneous rock could have been mistakenly missed in field work or covered by surface rock (Chapman, 1968). The lattice line structure proposed has little evidence to support it as there are no faults along the proposed structure of lines (McHone and Butler, 1984). Hotspots The hotspot model appears in a number of papers in which the WMMS is linked to a hotspot in with the North American plate moved over. An expanded version of the simple hotspot model has been made with the addition to support of the hotspot origin of the New England Seamount chain and the general movement of the North American plate over a hotspot (Crough, 1981b). In connecting the use of conodant, fission track, radiometric, and tectonic data, a hypothesis that this movement led to the regional uplift of New England was developed (Crough, 1981b). This uplift was at least 4km in comparison to the central Appalachian region (Crough, 1981b). Through the plotting of this data, the younger White Mountain Igneous Province forming via the Greater Meteor hotspot track is explained; however, the Older Igneous Province is not accounted for in this trace (Crough, 1981b). This argument has published faults; it is argued that due to lack of significant age progression there is a large data gap al ong the hotspot trace between the province and used kimberlite and seamounts (McHone, 1981). In addition to this gap, it is pointed out that although a portion of the data does fit the hotspot model, it excludes the Older Igneous Province, leaving many questions as to whether this is due to a mantle plume whose trace has been erased, later magmatism, or other events not known (McHone, 1981). . In support of the hotspot hypothesis in connection to the New England Seamount Chain, the use of radiometric ages of K-Ar and 40Ar-39Ar were examined (Duncan, 1984). From southeast to northwest there is an increase in seamount construction leading to the northwestward motion of the North American plate over a New England hotspot between 103 Ma and 83 Ma (Duncan, 1984). Fitting the seamount distribution with a volcano migration rate of 4.7cm/year, the ages align with a larger age progression from the Corner Seamounts, on the eastern end (70 to 75 Ma) to the younger White Mountain Igneous Province (100 to 124 Ma) (Duncan, 1984). The age-space relation used does not account for the Older Igneous Province, leaving a gap in the hotspot model (Duncan, 1984). Rifting Through the dating of 26 igneous complexes via K-Ar analysis, it was thereby ruled out that the single hotspot hypothesis can account for the full formation of the WMMS as it does not account for the spread of ages, a non-consistent time transgression from 98 to 238 Ma, nor does it account for the dates appearing to show more episodic activity than continuous (Foland and Faul 1977). The WMMS complexes were hypothesized to have originated along the extension of a transform fault during sea-floor spreading (Foland and Faul 1977). Arguably, the younger White Mountain Igneous Province and older White Mountain Igneous Province could be initiated and positioned along weak zones of deep-seated fractures, explaining their overlap (McHone, 1981). The overlap seen in mapping of the WMMS can be stress related to the opening of the both the central Atlantic and northern Atlantic and the gradual strain along the zones caused magmatism to decrease (McHone, 1981). The regional uplift as a result of the hotspot movement (Crough, 1981b), can be accounted for by the transfer of heat into the lithosphere by intrusions (McHone, 1981). In an argument against the hypothesis of weakened zones, it is stated there is no global relation between volcanic lineaments and surficial features, the majority of the dated volcanic lineaments show an age progression, midplate volcanism is not known to occur across the same lineaments at separate times, and lastly three major lithospheric faults four separate periods of activation would be nee ded to account for all features and data (Crough, 1981a). Elaborating upon the proposed hypothesis of weakened zones due to rifting (McHone, 1981), once the Atlantic had opened, a significant quantity of granitic magma and undersaturated gabbro-diorite-syenite were formed and hypothesized to be a result of melting in the thick crust caused by volatile upwelling or increased heat flow, thus creating the WMMS (McHone and Butler, 1984). The extended nature of the WMMS is proposed to be a result of mantle upwelling along and extensional fracture zone in which the WMMS is a reflection of the orientation and positioning of a deep basement structure parallel to the Connecticut River Valley and Lake Champlain Valley (McHone and Butler, 1984). At the thickest parts of this lower crust, partial melting occurred, crustal thinning and erosion were accelerated by uplift, and the WMMS was emplaced as the deep basement structures were technically active under the influence of mantle convection during rifting (McHone and Butler, 1984). Current Understanding From geochronological data, a thermal anomaly existed for an extended period of time under the WMMS (Eby et al., 1992). The mantle source, through isotopic dating, matches characteristics similar to that of oceanic island basalt source but determining whether that source a hotspot or from rifting is not known (Eby et al., 1992). In either case, it is proposed that the mantle-derived melts were emplaced into the crust at the base and by fractional crystallization evolved and this stage was interrupted and the magmas were moved to a higher crustal level where later evolution took place (Eby et al., 1992). The Central Atlantic Magmatic Province (CAMP)which extends to the north and south on either side of the Atlantic Ocean where magmatism occurred at about 200 Ma and in Maritime and New England province (CNE)this magmatism occurred between 225 and 230 Ma (Eby, 2013). This magmatism is immediately followed by the older White Mountain Igneous Province (OWM) as it a distinctly different emplacement of igneous rocks, from about 200 to 160 Ma and then in roughly 122 Ma the Monteregian Hills White Mountain Igneous Province (MHWM),introduced displaying a greater range of diverse rocks (Eby, 2013). The rarity of mafic rocks in the OWN negates any direct comparison with CAMP magmas; although, OWM samples have elemental and isotopic characteristics similar to CNE and MHWM which are drastically different from that of CAMP magmas (Eby, 2013). As mafic rocks are abundant in the MHWM and these magmas have been hypothesized to be derived from a depleted mantle source and are related by degrees of mel ting and crustal contamination, the same models can be applied to the OWM and CNE (Eby, 2013). It can thus be concluded that the CNE, OWN, and MHWM were all derived from a similar matching magma source and are representative of varying magma compositions related to variations in degrees of partial melting and crustal contamination (Eby, 2013). It is pointed out however, this does not link CAMP magmas to these three as it must come from a separate source magma and has a different history (Eby, 2013). Using the connection made between OWN, MHWM, and CNE, a step in determining the origin of the WMMS is to determine the origin of the CNE. The CNE magmas may the start of a plume origin for the CAMP magmas; however, because of the lack of relationship between the CAMP and CNE magmas this hypothesis is yet to be resolved (Dorais, 2005). In assuming that the CNE magmas were the initial magmatism in a plume event, then a composition of oceanic island basalts would not be expected; however that is what CNE I has as a composition (Dorais, 2005). Oceanic basalts have been hypothesized to represent the end of plume magma events and thus CNE magmas would be assumed to have to have erupted after that of the plume, not prior (Dorais, 2005). It has been concluded however, that the CNE rocks may represent pre-shield type magmatism prior to CAMP as it matches elemental characteristics of Loihi magmas which were precursors to the shield magmatism in Hawaii (Dorais, 2005). With these conclusions and the connections between OWM, MHWM, and CNE it is possible that the hotspot/mantle plume hypothesis has further support. Conclusion It is clear that there is no exact answer to how the White Mountain Magma Series was formed and how it was emplaced into its current positioning. I believe it is fair to say that the hypothesis of fracture zones under the province (Chapman, 1968) has little evidence to be considered a reasonable explanation. As to the debate over whether the WMMS is a result of a hot spot track or rifting due to the opening of the Atlantic, I do not believe there is a concise answer. Both hypotheses have what seems to be logical evidence for support while they also both have flaws and unaccounted for aspects. To determine one origin hypothesis, I believe it is relevant to continue work in looking at the larger picture of the WMMS and how it is similar and different to the series of the CAMP and CNE magmas. If additional connections can be made in terms of composition and dating models then additional progress in terms of origin of both the WMMS and the CNE magmas. References Armstrong, R., Stump, E. (1971). Additional K-Ar dates, White Mountain magma series, New England. American Journal of Science, 270(5), 331-333. Chapman, C. A. (1968). A comparison of the Maine coastal plutons and the magmatic central complexes of New Hampshire. Studies in Appalachian Geology: Northern and Maritime, Ed.by E-an Zen, WS White, JB Hadley and JB Thompson Jr., New York, Interscience Pubs., Inc, Crough, S. T. (1981). Comment and reply on ‘Mesozoic hotspot epeirogeny in eastern north America ‘REPLY. Geology, 9(8), 342-343. Crough, S. T. (1981). Mesozoic hotspot epeirogeny in eastern North America. Geology, 9(1), 2-6. Dorais, M. J., Harper, M., Larson, S., Nugroho, H., Richardson, P., Roosmawati, N. (2005). A comparison of eastern north America and coastal New England magma suites: Implications for subcontinental mantle evolution and the broad-terrane hypothesis. Canadian Journal of Earth Sciences, 42(9), 1571-1587. Duncan, R. A. (1984). Age progressive volcanism in the New England seamounts and the opening of the central Atlantic Ocean. Journal of Geophysical Research: Solid Earth (1978–2012), 89(B12), 9980-9990. Eby, G. N. Ossipee field trip guide New Hampshire geological society. Eby, G. N. (2013). Post CAMP magmatism: The White Mountain and Monteregian hills igneous provinces, eastern North America. Eby, G. N., Krueger, H. W., Creasy, J. W. (1992). Geology, geochronology, and geochemistry of the White Mountain batholith, New Hampshire. Geological Society of America Special Papers, 268, 379-398. Eby, G., Kennedy, B. (2004). The ossipee ring complex, New Hampshire. Guidebook to Field Trips from Boston, MA to Saco Bay, ME: New England Intercollegiate Geological Conference, Salem, Massachusetts, pp. 61-72. Lachance, D. J. (1978). Genesis of the White Mountain magma series McHone, J. G. (1981). Comment and reply on ‘Mesozoic hotspot epeirogeny in eastern north America ‘COMMENT. Geology, 9(8), 341-342. McHone, J. G., Butler, J. R. (1984). Mesozoic igneous provinces of New England and the opening of the North Atlantic Ocean. Geological Society of America Bulletin, 95(7), 757-765.

Hydroelectricity is an Efficient Way to Power the World Essay -- Water

Abstract With nonrenewable energy sources such as fossil fuels being quickly depleted as humans require more energy in the daily lives of modern society, renewable energy sources are becoming increasingly popular. For example, many energy sources such as wind power, solar power, and water power are being used throughout the world. Among these, hydroelectricity, the harnessing of energy from moving water and one form of renewable energy, is an efficient, economical, and nonpolluting alternative to fossil fuels with the potential to provide a larger percentage of world energy in the future. Introduction Hydroelectric energy is generated from moving water and is currently the largest source of renewable energy in the world. (Union of Concerned Scientists, 2005) As shown in Figure 1, small and large hydroelectric energy together constituted over 63% of all renewable energy used worldwide in 2005. Small hydroelectric plants usually encompass plants that generate up to 10 megawatts of power, while large hydroelectric plants can generate thousands of megawatts. (Global Status Report, 2006) http://e67ti2w9ws71al8xmnhsozd3.wpengine.netdna-cdn.com/files/2011/07/renewable-energy-sources-us-eia-2010-jk.jpg Figure 1: Hydroelectricity compared to Other Renewable Energy Sources Since the Greeks used water wheels over two thousand years ago, humans have been using movement of water to create energy. (U.S. Department of Energy, 2005) The development of the water turbine began with French engineer Bernard Forest de Bï ¿ ½lidor in the 1700?s, and the first hydroelectric power plant in the world was built in Wisconsin in 1882. (U.S. Department of Energy, 2005) This power plant was based on a combination of a water turbine and an electric ... ....ren21.net/globalstatusreport/download/RE_GSR_2006_Update.pdf Hydroelectricity: Definition and Much More from Answers.com. (2006, June 6) Retrieved July 29, 2007, from http://www.answers.com/topic/hydroelectricity?cat=technology Pimental, D et al. (2002). Renewable Energy: Current and Potential Issues. BioScience, 50(2), 1111-1119. Retrieved July 22,2007, from http://arec.oregonstate.edu/jaeger/energy/Renewable%20energy%20article%20pimental.pdf Union of Concerned Scientists. (2005, August 25) Renewable Energy Basics. Hydroelectricity 10 Retrieved July 22, 2007, from http://www.ucsusa.org/clean_energy/renewable_energy_basics/ U.S. Department of Energy: Energy Efficiency and Renewable Energy (2005, August 30). Wind and Hydropower Technologies Program: Hydropower Technologies. Retrieved July 22, 2007, from http://www1.eere.energy.gov/windandhydro/hydro_history.html Hydroelectricity is an Efficient Way to Power the World Essay -- Water Abstract With nonrenewable energy sources such as fossil fuels being quickly depleted as humans require more energy in the daily lives of modern society, renewable energy sources are becoming increasingly popular. For example, many energy sources such as wind power, solar power, and water power are being used throughout the world. Among these, hydroelectricity, the harnessing of energy from moving water and one form of renewable energy, is an efficient, economical, and nonpolluting alternative to fossil fuels with the potential to provide a larger percentage of world energy in the future. Introduction Hydroelectric energy is generated from moving water and is currently the largest source of renewable energy in the world. (Union of Concerned Scientists, 2005) As shown in Figure 1, small and large hydroelectric energy together constituted over 63% of all renewable energy used worldwide in 2005. Small hydroelectric plants usually encompass plants that generate up to 10 megawatts of power, while large hydroelectric plants can generate thousands of megawatts. (Global Status Report, 2006) http://e67ti2w9ws71al8xmnhsozd3.wpengine.netdna-cdn.com/files/2011/07/renewable-energy-sources-us-eia-2010-jk.jpg Figure 1: Hydroelectricity compared to Other Renewable Energy Sources Since the Greeks used water wheels over two thousand years ago, humans have been using movement of water to create energy. (U.S. Department of Energy, 2005) The development of the water turbine began with French engineer Bernard Forest de Bï ¿ ½lidor in the 1700?s, and the first hydroelectric power plant in the world was built in Wisconsin in 1882. (U.S. Department of Energy, 2005) This power plant was based on a combination of a water turbine and an electric ... ....ren21.net/globalstatusreport/download/RE_GSR_2006_Update.pdf Hydroelectricity: Definition and Much More from Answers.com. (2006, June 6) Retrieved July 29, 2007, from http://www.answers.com/topic/hydroelectricity?cat=technology Pimental, D et al. (2002). Renewable Energy: Current and Potential Issues. BioScience, 50(2), 1111-1119. Retrieved July 22,2007, from http://arec.oregonstate.edu/jaeger/energy/Renewable%20energy%20article%20pimental.pdf Union of Concerned Scientists. (2005, August 25) Renewable Energy Basics. Hydroelectricity 10 Retrieved July 22, 2007, from http://www.ucsusa.org/clean_energy/renewable_energy_basics/ U.S. Department of Energy: Energy Efficiency and Renewable Energy (2005, August 30). Wind and Hydropower Technologies Program: Hydropower Technologies. Retrieved July 22, 2007, from http://www1.eere.energy.gov/windandhydro/hydro_history.html

Founding Brothers Essay

The book, Founding Brothers, tells about the struggles of the American leaders after the revolution to establish a new government and the events that occurred during this time. Famous Americans such as Thomas Jefferson and John Adams along with their opposite points of view about the Constitution are given equal focus. The author brings to light the amazing ability of the colonies to come together, bring about change and break away from England to establish a nation built on democracy. This story is one that every American will have a stake in, as it forms the backbone of our national history. The author of Founding Brothers is Joseph Ellis, who has degrees from Yale and the College of William and Mary. His writing centers on American history, and he won the National Book Award in 1997 for his work American Sphinx: The Character of Thomas Jefferson. One of his other works is titled Passionate Sage: The Character and Legacy of John Adams (Ellis, 2000, title page). Ellis goes right into the details of the debate that was fueling between the two sides in reference to the new American Constitution. He talks about James Madison who, with Alexander Hamilton, wrote the Federalist Papers. Madison was pushing for compromise on the Constitutional question and was doing his best to create a middle ground (2000, p. 52-53). Thomas Jefferson, John Adams and many of the others were already seeing a small example of the legacy they were creating, but didn’t fully understand it yet. The author points this out by saying: Men make history, and the leading members of the revolutionary generation realized they were doing so, but they can never know the history they are making (2000, p. 4). Ellis also points out how important that the decade in which the Constitution was written was to American history. According to him, these ten years of dealing with many of the issues that face the nation set the stage for future events to come, such as the Civil War (200, p. 9-10). During the debate of the Constitutional convention, slavery was a major obstacle and one that would not be settled completely here. The debate that took place in 1790 between those for and against slavery shows not only the struggle to create a new nation but also the fact that these leaders were considering what would happen as the nation grew and changed (200, p. 88). Another major aspect of this time period that the author addresses is the presidency of George Washington and the political divide that began to form among the nation’s leaders. Throughout his role as the first president, Washington was seen as an immortal figure that was beloved and respected. When he decided to retire as president in 1796, he left a strict warning for those he was leaving in charge: to avoid breaking apart and political parties in taking sides against each other. He wanted the nation to be united as one, and also to have its leaders be united as well (Ellis, 2000, p. 128-129). The author gives the reader an interesting view of these major characters by providing behind the scenes details that is often opposite to the stereotypes they are seen as now. For instance, Ellis goes into detail about George Washington’s character during his time as president. For instance, the author says: First, it is crucial to recognize that Washington’s extraordinary reputation rested less on his prudent exercise of power than on his dramatic flair and surrendering it. He was, in fact, a veritable virtuoso of exits (2000, p. 129-130). Along with relevant details about Washington’s health and personality, the reader sees a different side of this famous individual. Throughout the entire novel, Ellis organizes the book in a way that makes it easy to follow the events that occurred right after the revolution up to the time when the Constitution was being written. He provides personal quotations and references from those involved that gives the reader a deeper understanding of how they felt and what they were thinking when living through this time. He also provides the reader with enough information on the historical events that were going on in the country that helped to frame the interactions of the founding fathers. Founding Brothers adds to other his storable writing of this time by giving an inside view of not only the events but also the people who helped to create America during the revolutionary period. He makes it clear how certain obstacles, such as slavery, were not completely agreed upon or settled and how this affected the nation later on in its history. Ellis is able to explain both the short-term view of the founding fathers and the long-term view of the Constitution that they were trying to take. The debates and compromises that made up the writing of the Constitution and the establishment of a new government are laid out to support these points. As a history book, this novel will give the reader a good understanding of what was going on behind the scenes as the nation was born. Its clear explanations and interesting takes on the first leaders will hold the reader’s attention throughout the book. It is a valuable addition to the many writings that have been done on the revolutionary war and the writing of the Constitution. References Ellis, Joseph. (2000). Founding Brothers. New York: Vintage Books.

Journal Writing: Declaration of Independence Essay

The Declaration of Independence by Thomas Jefferson plays an important role to the lives of the American people. Gaining liberty from the authority of the British colonizers signaled the right of the Americans to decide their own fate when it comes to the way by which they can lead themselves as one nation. In relation to this, the Declaration of Independence was able to touch to the sentiments of the people and also connect to the very ideals and values of the American nation because of Thomas Jefferson’s use of the art of rhetoric. The use of rhetoric devices allows Thomas Jefferson to create an effect upon its audience during the time of the very affirmation of freedom for the American people and even at the present time with the readers of the Declaration of Independence. The persuasive appeal of the Declaration of Independence is rooted from the use of ethos, pathos, and logos. Ethos or the standing of the writer is clearly seen at the beginning of the Declaration of Independence, which discusses the course of human events that paved the way for Americans to achieved freedom. Pathos or the appeal to the emotion is seen in the first sentence of the second paragraph wherein the rhetoric device of repetition is applied in the use of the word â€Å"that†. By using the word â€Å"that†, Thomas Jefferson was able to enunciate among the audience and readers with great clarity the fundamental beliefs of the American people. In addition, the use of â€Å"that† also emphasizes the rights of the American people which should be bestowed upon them. Logos or the appeal of the writer to reasoning is greatly observable in the second and fourth paragraph, wherein the writer used deductive and inductive reasoning in order to pint out the importance of independence (Jefferson, 1776). Furthermore, anaphora and parallelism is also employed by Thomas Jefferson in listing the grievances of the American people towards the British rule. The concluding paragraph also relies on parallelism and repetition in asserting the decline of the colonies and the need for the establishment of free and independent states. Lastly, ethos is once again observed in emphasizing that the signers of the Declaration of Independence are heroes who will willingly risk everything to fight for the rights of humans that are established by God (Jefferson, 1776).

Creation and Aspects of a Product Plan

INTRODUCTION Origin of the Report As we are doing Marketing Management, our course instructor Prof. Dr. Mijanur Rahman has instructed us to prepare a paper on the product plan. Purpose †¢ To get a clear concept how to make the product plan †¢ To acquire knowledge how to make mission, vision, marketing mix etc. Limitations 1. We did not collect the current information related with our product. 2. We had to give lot of times to collect information about competitors, market situation because enough information not available. Research Methodology Secondary: †¢ Internet: www. google. com , www. ekipidia . com, Source: thedailystar. net †¢ Other: Collected information from marketing report, magazines, running newspaper. 1:00 CURRENT MARKET SITUATION Today the chips market is dominated by Potato Crackers, Mr. Twist, Meridian, Cheese Ball, Lay’s, Sun Chips and other chips. We find out that, there is no high quality chip which is suitable for children health. But we found much normal category chips. Our product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer.So it’s a big gap that we find out. Our new chips has been received a new market challenge to cope with them. At the very beginning, our sale will be low, profit will also be little. We hope that we will be able to get the first mover advantage, because there is no such product especially for children health. 1. Market Description: We know, the market means potential customers of a product or service. Bangladesh is a highly populated country. The birth rate is very high . As a result the children rate is also very high. We are not producing our product not only for children but also for teenagers, young generation.So our total target market is very large. Market demands of market will also increasing as much we can position in our customers mind. (All this f igure are estimated depending on class and age to have an idea about demand on chips on this variables) This is our target market. We want to target children as well as young people of middle and higher class of people. We are not eliminating lower class people but first we want to create demand for our product then we will try to reduce our product price and serve to all class of people. 2. Product review:The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. It is suitable for children health. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. 1. 3 Price: Price levels are set for launching our product for our targeted customers. 4. Sales:We want to produce 960000 of products in our fir st step of production. Depending on increasing demand rate, we will increase our production rate over a month. Every year, we will increase our 10% of production. We will observe the sales and satisfaction levels of our customers through our sales representatives. Our Product will sale only in Urban and town side areas of Bangladesh, that’s why we are not distributing and sales product in rural areas because our price level is bit high. After increasing our product demand and sales, we will try to reduce our cost of production.As a result, we reduce our product price and distributed in rural areas in Bangladesh. 5. Gross margin: We have a great competition in our market. 1st year; we want to create huge demand by good quality advertisement and promotional activities to create position in our customers mind. As a result, we expected low gross margin for 1st year, it will be just cover the fixed asset. 2nd year, we will try to sale more and more and reduce the cost of goods sol d. It will increase our gross margin. 1. 6 Profit: We expected earning profit within 2 years.Before that we will try to cover our fixed costs and make break even points of sales. 1. 6 Distribution review: Factory Warehouse Divisional warehouse Salesman Retailer Customer †¢ Our factory situated at Tongi in Gazipur. After producing our products it will store in our own warehouse Mirpur. †¢ From this warehouse products are distributed 6 divisions by our own transport and then storing these goods in divisional warehouse. †¢ Then our trained salesman distributes our products in the market to the retailer. And finally retailers sell it to the ultimate customer. 1. 7 Competitive Review: 1. 7. 1 Potato Crackers: Potato Crackers is a very popular snack prepared with combination of wheat, starch together with potato. It is a light, crispy snack and less oily. It has an average food value and is available with spicy tomato flavor. Ingredients: Potato Powder, Potato Starch, Wheat flour, Refined Vegetable Oil and Seasoning. 1. 7. 2 Cheese Ball: |  |Cheese Ball is an extruded product made from corn and rice and coated with rich cheese powder.It is superb in taste and | | |something to be enjoyed all the time. | | |Ingredients: Corn, Rice, Salt, Vegetable Oil, Cheese Powder & Seasoning. | 1. 7. 3 Mr. Twist: Mr. Twist is especially attractive to youngsters. This potato based snack has a certain amount of modified or native starch to give it a beautiful twisty shape and fine texture. Available with tomato paprika flavor. Ingredients: Potato Powder, Modified Potato starch, Native Potato starch, Refined Vegetable Oil and seasoning. 1. 7. 4 Meridian Chips: Meridian Chips is especially attractive to all people.Total annual sales below US$1 Million. Export percentage 1% – 10% per year. 1. 7. 5 Lay’s: Lay’s is the brand name for a number of potato chip (crisps) varieties as well as the name of the company that founded the chip brand in 1932. Lay 's chips have been marketed as a division of Frito-Lay, a company owned by PepsiCo since 1965. Other brands in the Frito-Lay group include Fritos, Doritos, Ruffles, Cheetos, Rold Gold pretzels, and Sun Chips. | | | 2. 00 SWOT ANALYSIS:SWOT analysis is an important tool for auditing the overall strategic position of a business and its environment. SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats. Opportunities and threats are external factors. For example, an opportunity could be a developing distribution channel such as the Internet, or changing consumer lifestyles that potentially increase demand for a company's products. A threat could be a new competitor in an important existing market or a technological change that makes existing products potentially obsolete. Strength: |Weakness: | |[pic] Technological skills |[pic] New company | |[pic] Distribution channels |[pic] Absence of importer skills | |[pic] Product quality |[pic] Unreliable product | |[pic] Value delivery network |[pic] Financial problem | |Opportunity: |Threats: | |[pic] Changing customer taste |[pic] Changes in government politics | |[pic] Technological advances |[pic] Acceptance the product | |[pic] Changes in government politics |[pic] Competitor rate high | |[pic] Availability of raw materials |[pic] Strict rules and regulation | 2. 1 Strength: [pic]Without any touch of hand the product is made because of development of technological skills. [pic] There are another strength of the company is distribution channels. Our distribution channel is very strong; relation of the supplier and resellers is very strong. pic]The product quality is more high comparative to the other competitors, because our main ingredients is Mushroom which is totally new flavor and taste and also work against for the cancer. [pic]Because of our good relationship with supplier, reseller and for the good transportation facility our sale will be definitely increases. Our value delivery Network is in strong position. We are having good relationships with our suppliers for a longer period of time. 2. 2 Weakness: [pic] Although the company is new, it has not established a brand or images in the market place this is the weakness for the product popularity. [pic] Because of the new product and company importer skills are absence here that’s why we can’t includes any internal facilities. pic] For the first time the mushroom is exit in the market that’s why people can’t properly reliable to the product quality. [pic] Financial problem is another weakness of the company like what will be the price Cost and investment. [pic] Quality of the Mushroom is not up to mark. 2. 3 Opportunity: [pic]It’s an available product but of the new version of taste and quality create a new change of the customer taste. [pic]For the technological changes and advances it’s easier to give any information and promotional activities to know the product popularit y to the people. [pic]If the government changes politics then it will be easy to access the product to the market. pic]Availability of the raw materials is increasing day by day which is help to produce more products. 2. 4 Threats: [pic]If government is increase the taxes and the political issues are not favor then it will be the threats for the company. [pic]The product may not be accepted to the people then it will be the great threats for the company. [pic]The product competitor rate is very high that’s why sometimes we are facing many competing problem, which can be a threats of the company [pic]Company establishment rules and regulation is strict that’s why sometimes to take any easy decisions are create complicated situations. Adjustment of opportunities and threat: The usefulness of SWOT analysis is not limited to profit-seeking organizations.SWOT analysis may be used in any decision-making situation when a desired objective has been defined. If the raw material s are available to the market then the cost of the raw materials will be reduced then we can produce more product in minimum price, and if the government politics are favor then the supply of the product and the transportation cost will be reduced. These products have new taste and a new ingredient which is changes the customer taste. We have to overcome the threats. If the product is not the accepted to the peoples, then we have to increase our promotional activities to attract the peoples and create more differentiations better than our competitors. 3. 0 OBJECTIVES AND ISSUES 3. 1 Financial objectives: Achieve first year total sales revenue of Tk. 48,00000, based on average price of Tk. 14 per unit. But first three month we cannot achieve any profit because in that time we invest lot of money for sales promotion campaigns, electronic trade show, provide mini pack sample to the selected customer. †¢ Produce net profits of Tk. 9,60000 next year with a target profit margin of 20 percent on total sales. †¢ Marinating a significant research and development budget. †¢ Increasing production level each month by 1 % †¢ Investing more in Cultivation Of mushrooms. †¢ Establish 3 Big factory for producing large amount of product 3. 2 Marketing Objectives: Achieve a first year unit sales volume of 1,15,20,000 which represents a projected market share of 10 percent with one type in product line. †¢ Increase second year share to 15 percent, based on sales of three types in product line. †¢ Generate 30 percent brand awareness within the consumer target market and 40 percent brand awareness within the business target market by end of next year. †¢ We want to be no. 1 Chips Company in Bangladesh. †¢ After one month, we are collecting our sales review and satisfaction level of our customers. †¢ Diversification in our product line. †¢ We want to create social value for position in customers mind. 3. 3 Issues Our new brand o f chip that is Mushroom chips is completely unknown into the existing market.So, our major issue is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in marketing to create an excellent, distinctive brand image projecting innovation, quality, and value. We also must measure awareness and response so that we can adjust our marketing efforts if necessary. 4. 0 MARKETING STRATEGY 4. 1 Market segmentation: Geographic: divisions and district town side areas such as Dhaka, chittagoan, Rajshahi, Sylhet, Barishal, Khulna . Dhaka – (gazipur district -town side) Demographic: Age-5-12, 12-18, 18-24, 24 to others and higher class, middle class of people. Product related: †¢ Regular customers †¢ Irregular Customers †¢ Negative customers 2.Target market: †¢ Children †¢ Young people †¢ People Middle class and higher class †¢ urban areas people 4. 3 Positioning: To children, young people, chips custom ers who are seeking for delicious taste with nutrition . Mushroom chips contains mushroom that gives you taste with good nutrition because it has the highest level of Protein-15. 53%, Fat-20%, Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64% 4. 4 Differentiation: Mushrooms are good sources nutrition and this is our main ingredients. Top of Form Bottom of Form 4. 5 Marketing mix: Marketing mix consist of four basic things which is known as â€Å"four Ps†: roduct, price, place, promotion under the consideration of our product (Mushroom Chips) These four Ps are specified as 4. 5. 1 Product: The Mushroom chips, including all the features described in the product review section. The product is very healthy and a better quality compare to our competitors. Mushroom Chips (Burke) Recipe By : Cooking with David Burke Serving Size: 4 Preparation Time: 0:00 Categories : Amount Measure Ingredient — Preparation Method —â€⠀Ã¢â‚¬â€œ ———— ——————————– 1 pound large white mushrooms Or Portobello mushrooms 2 cups clarified butter OR vegetable oilCoarse salt OR kosher salt — to taste Quality that we are first assure in our product. It is highly reached by Protein-15. 53%, Fat-20%,Saturated fat-1. 42%, Carbohidrated-2. 45%, Sugar-2. 40%, Energy-100gm, Colastrol-0%, Sodiam-. 64%, which is very much essential for specially kids and young age people. Each and every process of the production is done by automatic machine. Design is the factor that will often give a company its competitive edge. It is the totality of features that affect how a product looks and functions in term of customer requirements. Feature leads to the materials which are used in production for making the product. ‘Regal industries used Mushroom powder, Mushroom starch, and Wheat flour, Refine vegetable oil, Seasoning and P otato powder for producing the chips. The top management of the Regal Industries has decided to give a brand name to new product as â€Å"Mushroom Chips†. Packaging which gives an extra attractiveness to any particular product. That’s why we also design a packet for â€Å"Mushroom Chips†. The whole packaging process will be done without any kind of hand touch in an automatic machine. 4. 5. 2 Price: â€Å"The Regal mushroom chips† will be introduced at tk. 14 wholesale and tk. 15 estimated retail price per unit. We know that the price is much higher than the other Chip present in the market but it will give a high quality.We expect to lower the price of packets within few months. Because of the first time at market the company would like to give some discount to the retailers which will make them some profit. The company is also giving some credit terms facilities to their wholesaler and retailers. 4. 5. 3 Promotion: The management of Regal Industries has budgeted tk. 1,80,000. 00 for their advertising and promotion activities for per month. As a new product in the market it needs huge amount of advertising and promotion activities to tell the consumer about the product and its features. For that reason management decide to go for more fancy advertise in Television, Radio, Billboards, and Web site and in News paper.The policy makers has decide to offer different types of popular cartoon and super hero characters stickers and tutus with per packet of Regal Mushroom chips for Childs and purchase intensive to the wholesale and retail for sell promotion. By organizing Charity concert, Open concert, Sports tournament, Reality shows etc; Regal Industries would like to build a good relation whit people in near future. 4. 5. 4 Place: At the very beginning Regal Mushroom Chips will distribute to the town area of 6 divisions across the country with companies own transport system. By considering the future demand it has planned to distribute in the whole country area.For unexpected future demand it always kept sufficient amount of inventories in its own warehouse. 4. 6 Marketing Communication Strategy: By integrating all messages in all media, we will reinforce the brand name and the main points of product differentiation. Research about media consumption patterns will help our advertising agency choose appropriate media and timing to reach prospects before and during product introduction. The agency will also coordinate public relations efforts to build the brand and support the differentiation message. To attract, retain, and motivate channel partners for a push strategy, we will use trade sales promotions and personal selling to channel partners.Until the brand has been established, our communications will encourage purchases through channel partners. Our distribution channel is quite different from other chips because our main target consumers are the upper class and upper middle class people, who are Not usually conc erned about the television advertisement because they are more cautious about the product quality. 4. 7 Marketing Research: Using research, we are identifying the specific features and benefits that our target segments value. Feedback from market tests, surveys, and focus groups will help us develop the â€Å"Regal Mushroom Chips† brand. We are also measuring and analyzing customers’ attitudes toward competing brands and products.Brand awareness research will help us determine the effectiveness and efficiency of our messages and media. Finally, we will use customer satisfaction studies to gauge market reaction. 4. 8 Marketing Organization: Chief marketing officer holds overall responsibility of all the companies marketing activities. Company has also three top level manager for advertisement department , sales department and promotion department . And under sales manager company has six divisional sales manager . They are responsible for divisional sales increasing. Ma rketing Organization Abdur Rahman Chief Marketing Officer 5. 0 ACTION PROGRAM Our company â€Å"Regal Company† will be introduced in February 2011.Following are summaries of the action programs we will during the first three months to achieve our stated objective. January: We will initiate a Tk. 300000 trade sales promotion campaigns to educate retailers and generate excitement for the product launch in February. We will exhibit electronic trade show, provide mini pack sample to the selected customer. Our promotion manager is responsible for this work. February: We will start an integrated print, radio and media advertisement targeting consumers. This advertisement will show our products differentiation from other competitor. Advertisements also show our products feature to the ultimate customer. Our Advertisement manager is responsible for those works.March: As the multimedia campaigns continue, we will add consumer’s sales promotion techniques such as giving scratch card and lottery etc. Our sales manager is responsible for this type of sales increasing techniques. 6. 0 FINANCIALS PROJECTIONS In this section we make expected budget of sales and cost monthly and yearly. We count breakeven point unit sales. We also present our expected sales revenue and profit. Our product per unit cost is 13. 5 Tk. And wholesale price is 14 Tk. And Maximum retail price is 15 Tk. Expected Sales Budget |Division |Monthly |Yearly | | |Unit |Cartoon |Unit |Cartoon |Dhaka |5,00,000 |5,000 |60,00,000 |60,000 | |Chittagong |2,00,000 |2,000 |24,00,000 |24,000 | |Barisal |70,000 |700 |8,40,000 |8,400 | |Sylet |80,000 |800 |9,60,000 |9,600 | |Rajshai |50,000 |500 |6,00,000 |6,000 | |Khulna |60,000 |600 |7,20,000 |7,200 | |Total |9,60,000 | |1,15,20,000 | | Expected Cost Budget |Type of Cost |Monthly(TK) |Yearly(Tk. ) | |Variable |1,10,40,000 |13,24,80,000 | |Fixed |20,00,000 |2,40,00,000 | |Total |1,30,40,000 |15,64,80,000 | Per Unit Cost Per unit Cost = (Fixed cost + Va riable cost) Unit Production 2, 40, 00,000 + 13, 24, and 80,000) = 1, 15, 20,000 = 13. 5 Tk. Break-even Unit Sales (Yearly) Per Unit Sales 14 Tk. Per Unit Variable Cost 11. 5Tk Per Unit Contribution 2. 5Tk. Fixed expense Now, B E S in Unit = Per Unit Contribution 2, 40, 00,000 = 2. 5 = 96, 00,000 unit. Expected Revenue (Yearly) Sales (1, 15, 20,000* 14) 16, 12, 80,000 Variable Cost 13, 24, 80,000 Revenue 2, 88, 00,000 Expected Profit (Yearly) Revenue 2, 88, 00,000 -) Fixed expense 2, 40, 00,000 Profit 48, 00,000 7. 0 IMPLEMENTATION CONTROLS The controlling process: In the control Process, we will compare our total result with the expected things that we are mentioned. If there is mistakes then take necessary steps to control the overall process. There will be two way of controlling. One is operational control and second one is strategic control. Operational control: If any changes occurred to our production process, then it will be done by operational control. Strategic control: If any changes occurred into strategic plan than it will be done by strategic control.Market Audit: We will hire a market audit or researcher to evaluate our marketing plan and give advices how to improve in operational control, strategic plan, others plans. Implementation Plan: The following identifies the key activities that are critical to our marketing plan. It is important to accomplish each one on time and on budget. †¢ Online advertising, which cost BDT 50,000. †¢ Separate rack in shopping malls and the departmental stores, which costs BDT 200,000. †¢ Other advertising costs BDT 10,00,000. †¢ Event sponsorship, which costs BDT 300,000 References: 1. http://trade. coa. gov. tw/showProduct. do? isTemp=false&rid=2465&lang=e&showMenu=true 2. http://www. recipesource. com/fgv/vegetables/mushrooms/00/rec0053. html 3. ttp://www. malaysiabest. net/2006/03/06/snacks-mushroom-chips/ 4. http://ihor5. freeyellow. com/mushchip. html[pic][pic][pic] 5. http://banglapedia. s earch. com. bd/HT/M_0416. htm 6. http://www. mushroomlovers. com/Health. htm [pic] ———————– Md. saley uddin , Reasonal Sales manager, Chittagong Ms. Sabrina Azam, Reasonal Sales manager, Sylet. Mr. Rafique Khan, Reasonal sales manager, Rajshahi. Md. Jahidul Islam, Reasonal Sales manager, Khulna Ms. Sayla Zaman , Reasonal Sales manager, Barisal. Md. Azad, Reasonal Sales manager. Dhaka Ms. Bristi Rani Advertising Manager Md. ,Hasan Mahamud,Promotion Manager Ms. Nancy Christina Sales manager