Impact of H&M Mobile Application on Consumer Behaviour Essay

Effect of H&M Mobile Application on Consumer Behavior - Essay Example The Hennes attire store began its activities in the year 1947 in Vasteras, Sweden. In the inception procedure the store just gave garments to ladies, yet with the progression of time and request of the open the business likewise incorporated the mens and children garments. The stores have expressed numerous brands including the H&M, COS, Monki, Weekday, Cheap Monday and different stories. The organization additionally gives style items to home and the store named H&M Home (H&M, 2015). The organization began growing in the nearby market and the subsequent store was opened in Stockholm, the brand began to extend to the worldwide market and in the year 1964 the store was opened in Norway. In the year 1968 the originator of Hennes obtained Mauritz Widforss and changed over the name of Hennes to Hennes and Mauritz. The business got recorded in the year 1974 and the principal store in UK was built up in 1976. The item was intensely requested in numerous nations outside Sweden and accordingly the brand was presented in Netherland and Germany. The organization kept on growing to Europe, the organization likewise extended their business to online market and the index deals additionally began in the year 2006 (H&M, 2015). The organization extended its tasks to Asia, remembering stores for Hong Kong and Shanghai and different stores in Japan. Till the year 2014 the brand came to around all the huge nations everywhere throughout the world. The organization once settled as a ladies dress store moderately enhanced to mens and children design garments. The organization was giving their items just through their stores and online webpage yet the administration understood the significance of portable applications and chipped away at building up the versatile application to give availability to their clients.